The Laundry List Blog
There are two keys I have noticed with almost every successful drycleaning owner.
First, they have a strong bias towards taking action. They honestly take an audit of where they are and make sure their thoughts and actions are in alignment with their ideal destination. Then they rigorously take...
There are two ways to get everything you want in life.
One is to take it. Someone else has it. You want it. You figure out how to take it from them. Like robbing a bank. Or a one-night stand.
The other way is to help others get what they want in life. In exchange for that value, they give you...
Products are generally paid for before they are used. For example, you buy toothpaste BEFORE you use it. You buy toilet paper BEFORE you use it. You buy gas BEFORE you use it in your car.
Services are generally paid for after the service is rendered. You pay a plumber AFTER he fixes the leak...
Do you want to make more money?
Have more freedom?
Make a greater impact?
The average person who has a regular job, or works in corporate America, has roughly 35-40 working years where they work hard, advance their career, get promotions, and save for retirement. Then they retire between ages 62...
Most drycleaning business owners exit their business WHEN they sell their business, or in many cases, AFTER they sell their business (typically in the case of an earn out agreement).
Here’s what usually happens:
#1 – the owner sells at an amount that is far less than optimal and has...
Why Most Marketing Fails
You are not in the drycleaning business. Rather, you are in the business of marketing your drycleaner.
This does not sit well with the 60% of our industry who does not believe they need to market their drycleaning businesses. But therein lies the opportunity. When the...
One of the best ways to acquire new clients is to give an irresistible offer to people when they move into a new home or condo in one of your target areas. They are new to the neighborhood, and in many cases, new to the city. They often don’t know where to go for services, and so they are...
In my previous article, I shared with you why I put so much energy into creating subscriptions for my businesses. Almost any business can create monthly recurring revenue (subscriptions, memberships, etc.) but for some reason, drycleaners have been late to the party.
One of the primary...
A few years back, when I started offering subscriptions to our clients (we call them Time Saver Plans), I had a blind spot. I didn’t realize it would be more challenging to periodically raise prices with the subscription plans than it is to raise per item prices.
We raise our regular prices...
The start of 2024 for many drycleaners proved to be sluggish at best. Not sure if I have a good answer why but many of my members reported a slow first quarter compared to the past couple of years.
If this was the case for you, and you are in a bit of a cash crunch, here are some ideas to...
For most drycleaners across the United States, the months of April / May / June are some of the highest revenue months of the year. I wanted to give you a few reminders as you enter this season so you can make sure to maximize both revenue and profits.
As you enter the change of seasons, you will...
What is the Number One Challenge in your business right now?
Your number one challenge can easily preoccupy your resources, including your time, money, confidence, and energy.
Left unresolved, your number one challenge usually keeps you from seizing your number one opportunity.
Here are some of...
I recently finished reading The One Thing by Gary Keller and he suggested asking yourself the following question:
What is the ONE THING I can do so that everything else will be easier or unnecessary?
What an awesome question! It asks you to focus on the one thing you can work on to create...
I ventured down a rabbit hole on YouTube recently and found myself watching a video of Warren Buffett. He was telling the stories of two companies – Nebraska Land Furniture and Enterprise Rental Car. Both of these companies were built from almost nothing – one with $2,500 and the...
There are only three ways to increase your revenue:
1. Get more clients
2. Get current clients to come more often
3. Get current clients to spend more each time they visit
It is critical you have an intentional plan to acquire new clients. Even if you want to keep the same amount of top-line revenue...
Earlier this week, I talked to a prospective member about our new Warrior group. He said he would be interested in joining but wanted to make sure I would not make him discount his services. He was concerned such a thing would degrade his brand and he didn’t want to do that.
I get this all...
If you want to be a great marketer, it is important to understand what makes people tick. You are in the fulfillment business. A client or prospect has a problem and you have a solution to make their problem better. You are able to monetize this solution since it is valuable to your client or...
One business owner in our industry might be 100 times more successful than another business owner in our industry. It’s not because the one with more success is 100 times more intelligent than the other. They are not using equipment or processes that are 100 times more advanced.
The more...
In most parts of the United States, there are distinct seasons – spring, summer, fall, and winter. There are exceptions to this like Florida, southern Texas, and most of California, where the weather is much less volatile.
Like the weather seasons, there are also seasons in business. As the...
This will be a welcome break from my usual focus on the 80/20 rule (The Pareto Principle). I love the 80/20 rule and it applies to almost everything, especially when you are acquiring, ascending, and retaining your clients but the 10/20 rule is totally different.
I learned the 10/20 rule from...
