Money Is An Amplifier

Is money good? Is money bad?
It’s neither really.
It is an amplifier.
If you are a good person, you will be able to do more good with more money.
If you are a bad person, you will do more bad with more money.

Do you have a great desire for wealth?
The amount of wealth you achieve is based on how well you monetize solutions to other people’s problems, if you can make money, but also keep it and grow it.

Just remember achievement is only half of what leads to happiness and success. The other half is fulfillment.
The work you do should ideally fulfill and create purpose for you.
Make sure you don’t create and grow a company you hate.
I see that happen all the time.

Here are a few tips that are not typically discussed as you grow your company and build personal wealth:

1. Always harness the demand of the market rather than trying to create it. You might love your idea but if the market doesn’t you will go broke trying to promote it.
2. Your network (who you hang out with) defines your net worth.
3. The riches are in the niches. The average drycleaner sneers at the couture cleaner and calls them an elitist. What the couture cleaner has actually created is a unique offer to a unique market using a unique method. They have created their own category of one that can’t be compared to anyone else in their market. It is that unique.
4. Create a unique experience for your clients, one they can’t help but to tell others about. They will find nowhere else.
5. Package and bundle your services so you productize your services. It is a lot easier to sell a product than a service.

If you are going to the DL Expo West in Las Vegas, October 4-6, this is an example of what we will discuss during my talk Saturday, October 5th at 3:30pm.

Shoot me a quick email at dave@maverickdrycleaners and let me know you are going to the conference. I would love to say hi and show you some strategies that will quickly move you to the next level of growth and prosperity.

Have a great week!
Dave