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Client Segmentation
All Clients Are Not the Same Mar 21, 2021

In theory, it sounds like a great idea to treat all of your clients equal. The problem is they are NOT equal. They are NOT the same.
 
If you segment your client list based on their spending, you will find that the top 5% of your clients give you 40% of your sales, the next 15% give you another 40% of...

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Dave Coyle

Dry Cleaning Business Owner & Marketing Expert

Starting with one location – I have grown my business to 14 locations, a state-of-the-art Production Workshop, citywide pick-up and delivery, over 29,000 active clients, 68 engaged team members with over 500 years of service, and almost 70% market share. And now he is taking his 20 years of experience and sharing it with you. You can opt-in to receive notifications of new blog posts. Sign up at the bottom of any individual blog post.

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