The Laundry List Blog
I talk to a lot of drycleaning business owners. Many are just trying to do the same amount of sales they did last year. They have plateaued. Their sales have stopped growing.
If this applies to you and your situation, you have likely stopped playing offense.
In a football...
As a drycleaning business owner, you will go to the next level of earnings by doing higher value work. One of the highest leveraged activities you can do is to build a bridge between your company and your clients that have gone out of pattern or are lost.
A bridge is meant to close the gap...
Walt Disney had a passion for innovating the client experience so his guests would never get bored. It is important to never be boring, never be stale.
A bored client will go elsewhere. It might not have anything to do with your service, they are just bored - that’s not good....
When I am getting to know a dry cleaner, I usually ask them how much they plan to grow this year and next year. And most will answer 5%, 10%, or maybe 20%.
They want to get incrementally better than previous year. The good news is that they can usually achieve this if their marketing and...
I have been supporting and helping drycleaners solve their greatest challenges for almost four years now. I want to share with you the four most common challenges drycleaners have. Here goes:
#1 Slow or No Growth Revenue –
Most drycleaners grade themselves based on their top line revenue,...
Last week, I shared with you the 10 tactics to increase sales from my presentation at the DL Expo West on October 5th. You can check the DLI Archives for last week’s email about the 10 tactics to increase sales.
For the seminar I presented, I discussed how to increase cash flow in your...
The past five days spent in Las Vegas were very special and uplifting. Our industry needed a positive boost after what was a long and somewhat slow summer season.
This past Thursday and Friday, our Maverick Warriors group met and worked together on the operations, marketing, finance, and...
If you are attending the DL Expo West in Las Vegas this week, get ready for a really great time! There will be opportunities to learn new ways to grow and manage your business, interact with your friends and peers in the industry, and to meet with the best suppliers, consultants and equipment...
Is money good? Is money bad?
It’s neither really.
It is an amplifier.
If you are a good person, you will be able to do more good with more money.
If you are a bad person, you will do more bad with more money.
Do you have a great desire for wealth?
The amount of wealth you achieve is based on how...
If you came to one of my workshops and I asked you to create a plan to double your business, could you do it?
Most people get tripped up on this question...
If you are working IN your business with your operations team, you will likely say it is not possible. Double the revenue means double the...
The terms “sales and marketing” have largely been misunderstood, because individual experiences have led to our perception of these two business terms.
In general, most people love to buy but hate to be sold something.
People think there is something dirty about the selling process...
Marketing has three key components:
- Market – define your ideal target client, also known as your avatar
- Message – what you tell your client so you can ethically persuade them to do business with you, or do more business with you
- Media – where you put your message so it will be...
On a drycleaning forum recently, someone asked if anyone could share marketing ideas that could provide a large return on investment. I believe the person making the post was completing an acquisition of another company, but the advice my friend gives below is valid for an acquisition and also...
You don’t create success. You attract it. To attract success, you must have a positive attitude.
Most of us are really good at visualizing the negative.
If you ask someone what they want in life, they will stumble around and might not have a very clear answer.
But ask someone what they...
This past week, I found myself being challenged on some social media posts I created. We recently installed some high output equipment from Macpi, and not everyone in the industry thought it was as great of an idea as I did.
I do enjoy being challenged, and I also enjoy defending my...
As your business grows, things can get more complicated, and you will be confronted with growth hurdles that can be difficult to get over. We have talked about these hurdles before. Why do you get stuck?
Simply put, “What got you here is not what will get you there.” Which means you...
There are three ways to increase your revenue:
1. Acquire New Clients
2. Get current clients to visit more often
3. Get current clients to spend more each time they visit
Very few drycleaners have predictable strategies to consistently attract and acquire right fit clients. They default to depending...
80% of people are in survival mode.
They are living paycheck to paycheck.
Once they have spent their paycheck, they are broke.
80% of businesses are in survival mode.
They are living payroll to payroll.
Once they have made payroll, the business is broke.
Broke people and broke companies make money to...
Ever since the mid-1980s, drycleaning and laundered shirt piece counts have declined. Sure, you can increase piece counts overall if you increase your market share by adding new clients. You also need to focus on being a specialist in at least one growing service.
I chose bedding and it has...
If there’s one thing every drycleaner could use, it is a consistent flow of new, ready-to-buy referral clients each day. However, like most things, it’s easier said than done.
Referrals are your second easiest client to sell to, only behind your current clients.
It is important to...
