Five Lessons from Martin Luther King Jr.

Lesson #1 – Share Your Vision
You must have a vision that you believe in and are excited to share with others. This includes sharing your ideas and goals with your friends, family, team, clients, and community. Martin Luther King Jr. had a bold vision that allowed others to become magnetically attracted to his mission. Good marketing allows you to have others join in on your vision.
 
Lesson #2 – Always Pursue Your Dreams
MLK Jr. was able to inspire millions of people when he shared his “dream” with the world. He knew he was facing strong resistance but was steadfast in pursuing his dream by what he did and what he said.
 
Lesson #3 – Change Is Inevitable
When MLK Jr. saw the world discriminating against people for the color of their skin, he knew change was inevitable. Entrepreneurs must also embrace change, and see it as inevitable. The world continues to shift, and your business must change with it.
 
Lesson #4 – Giving Up Is Never An Option
You must never give up on what you believe in. Even in the face of constant risk and death, MLK Jr. along with his followers knew that they must never give up. In marketing, you must never give up. Don’t ever let “Giving Up” be an option. If at first you don’t succeed, make sure to pivot and stick with it.
 
Lesson #5 – Look for Collaboration Opportunities
The best parts of life are “who” you do life with. In marketing, you can accelerate your growth by finding influencers that can help spread the good news you bring and the value you provide. MLK Jr. collaborated with partners inside his movement but also reached those who were not likely allies. He always looked for collaboration opportunities.
 
As we celebrate Martin Luther King Jr. today, let us not forget the lessons he can teach us. He was dedicated to his vision for equality, and worked tirelessly towards his goals.
 
Have a great week, my friend!
Dave